You all have been asking and asking for ANOTHER top of the year brand/social trends analysis, but with a Caroline spin and delivered a few weeks later... Here it is.
Was just looking at the new products from CES and the wellness tech really stood out to me. Especially home products tied to biometrics and preventative. Very much aligns with what your saying about wellness being the new luxury.
I can see this happening even in the food and beverage industry. I feel like chefs and entrepreneurs need to start investing in their personal brand and just showing up online.
One example I love are all the cooks that spun out of the Bon Appetite brand… and started their own solo businesses. 🙌
i would so love for youtube to become the next big thing! i have been a youtube girly forever and i'll always vouch for a beautiful long video essay, this got me thinking that i loved this video made by the music band The Hellp - https://www.youtube.com/watch?v=1RgFAr5U3Gk - truly one of the best ads for a band, watched it a few months ago and still think about it!!
Caroline, you just read the entire consumer mindset like a group chat spilling tea. 🔥 The ‘brands as people’ trend is SO real—nobody wants to vibe with a faceless corp anymore. Also, Strava’s ‘run clubs as the new nightclubs’?? Literally the most 2025 thing ever. 🏃♀️💨
I love this. I feel like I’m gravitating towards what’s happening in consumer to understand what trends are relevant to my niche (executive coaching). Super insightful.
Was just looking at the new products from CES and the wellness tech really stood out to me. Especially home products tied to biometrics and preventative. Very much aligns with what your saying about wellness being the new luxury.
great points overall
Love this!
Love this!! Thank you for mentioning Brand Baby 🥰
thank you for the shout!
I can see this happening even in the food and beverage industry. I feel like chefs and entrepreneurs need to start investing in their personal brand and just showing up online.
One example I love are all the cooks that spun out of the Bon Appetite brand… and started their own solo businesses. 🙌
i would so love for youtube to become the next big thing! i have been a youtube girly forever and i'll always vouch for a beautiful long video essay, this got me thinking that i loved this video made by the music band The Hellp - https://www.youtube.com/watch?v=1RgFAr5U3Gk - truly one of the best ads for a band, watched it a few months ago and still think about it!!
Obsessed
Thank you - this was super insightful!
Great take!
Caroline, you just read the entire consumer mindset like a group chat spilling tea. 🔥 The ‘brands as people’ trend is SO real—nobody wants to vibe with a faceless corp anymore. Also, Strava’s ‘run clubs as the new nightclubs’?? Literally the most 2025 thing ever. 🏃♀️💨
I love this. I feel like I’m gravitating towards what’s happening in consumer to understand what trends are relevant to my niche (executive coaching). Super insightful.
This is an excellent breakdown Caroline.
Invest in customers. In return you will get authenticity and people who will want to meet you IRL! Love it!